Front Office

Peter B. Freund is a minority owner of the New York Yankees and Principal Owner of Trinity Sports Holdings, which was named the 2017 Ballpark Digest Organization of the Year.

Trinity Sports Holdings’ portfolio of affiliated minor league baseball teams includes the Memphis Redbirds, the Charleston RiverDogs and the Williamsport Crosscutters. The Redbirds are the Triple-A affiliate of the St. Louis Cardinals in the Pacific Coast League and play at AutoZone Park in Memphis, Tennessee. The RiverDogs are the Class-A affiliate of the New York Yankees in the South Atlantic League and play at Joseph P. Riley Park in Charleston, South Carolina. The Crosscutters are the Class-A affiliate of the Philadelphia Phillies in the New York-Penn League and play at BB&T Ballpark at Historic Bowman Field in Williamsport, Pennsylvania, home of the MLB Little League Classic.

Freund currently serves on the Board of Directors of both the Pacific Coast League and New York-Penn League, where he is a member of their respective Executive Committees. Further, he is the President of the Redbirds Community Fund, an organization which supports the Memphis RBI program (Reviving Baseball in Inner Cities) along with numerous community outreach initiatives.

Freund graduated from the Horace Mann School in Riverdale, NY and received his Bachelor of Arts degree from Dartmouth College in Hanover, NH. He is a trustee of the Rippowam Cisqua School, a coeducational independent day school for grades pre-kindergarten through nine, which he also attended. 

Craig Unger was named the General Manager of the Memphis Redbirds in April 2014, and he added the title of President in 2016. As the Redbirds’ President/GM, he is responsible for running the day-to-day operations of the St. Louis Cardinals’ Triple-A affiliate and AutoZone Park. In December 2016, Redbirds Principal Owner Peter Freund announced that Unger joined the ownership group for the franchise, along with Freund and the Cardinals.

Before joining the Redbirds, Unger spent five years with the Cardinals Front Office as an Account Executive, Corporate Sales and Marketing. In the position, he sold and managed corporate sponsorships, and oversaw club radio promotion and advertising, among other notable achievements.

Upon joining the Cardinals in 2008, Unger was tasked with bringing the team’s radio advertising in-house. From there, he played an essential role in returning the team’s radio broadcasts to KMOX (1120 AM) in 2010. Additional accomplishments included serving as the field producer for the 2009 All-Star Game at Busch Stadium, coordinating the 2011 World Series Victory Parade and leading the team’s marketing committee.

In 2013, Unger was integral in securing a long-term partnership with St. Louis-based Mercy as the Official Medical Provider of the Cardinals. The deal gave the team access to a nationally recognized hospital, as well as an increased level of comprehensive, advanced care that is only possible from one of the leading health systems.

Maintaining his role as Account Executive, Unger also spent six months behind-the-scenes working on the acquisition of the Redbirds.

Prior to his time with the Cardinals, Unger spent nine years (1998-2007) in various positions at KTRS Radio including the role of Station Manager.

In his spare time, Unger enjoys cooking and barbecuing. He graduated from Webster University in 1998 with a Bachelor of Arts in Communications. Unger, along with his wife, Pamela, and three daughters, Emma, Ellen and Eden, reside in Memphis.