CHARLY will serve as Memphis’s exclusive apparel partner for its sixth USL Championship season. They will provide on-field match and training kits along with merchandise, including streetwear and activewear. Memphis will unveil new home and away kits in the coming weeks, and a custom CHARLY third kit will be unveiled during the summer.
“We are really looking forward to working with CHARLY,” said Jay Mims, 901 FC’s Chief Operations Officer. “They have a cool and unique brand while producing a very good product. This unique partnership will allow our club to create exciting opportunities that we have never done before.”
CHARLY, headquartered in León, Mexico, is the official apparel partner of Mexico’s Liga MX and the kit provider for six Liga MX clubs, including León, Pachuca, Atlas, and Santos Laguna. 901 FC is now one of four USL Championship sides to partner with CHARLY, including Oakland Roots and Pittsburgh Riverhounds.
“Memphis 901 FC is a beacon for the soccer community and sports fans within this city. While we’re excited about this announcement and our partnership with this amazing organization, the proudest moment will come when we unleash our custom kits in the summer, which will harness the amazing culture of this town for seasons to come,” said CHARLY USA Managing Director Jason Wells.
The 2024 season begins with a match against the Las Vegas Lights FC at 3 p.m. CST on March 9 at AutoZone Park. Season tickets are available now at www.memphis901fc.com.
Established in 1949 in Mexico City, CHARLY is a leading soccer brand that is an official partner of both Liga MX (Mexico) and the United Soccer League. The company, a third-generation family-owned and operated business based out of León, Guanajuato, rebranded to CHARLY in 1977 and entered the soccer space in 2014 when they launched CHARLY Fútbol. To learn more about CHARLY, visit charly.com or follow CHARLY USA on Instagram, Facebook, LinkedIn, X, and @charlymxoficial and @charlyfutbol on Instagram.
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